Zoopla were looking for creative and engaging content to make sure they were in people’s minds during lockdown; a time when moving house wasn’t high on people’s agenda.
Zoopla Fort Challenge
Instagram Hashtag Impressions
Zoopla were keen to engage the nation during lockdown by offering a fun family challenge.
To maintain a significant market place position during a time when people weren’t considering moving house. At the point at which the market started to move once again, Zoopla would be in the minds of many.
Zoopla were keen to engage people in an dynamic way, rather than simply consume some digital content. Offering people the chance to take part in a fun activity with the kids and the potential to win a decent prize was key to this campaign. Dadsnet created bespoke and optimised video and image based content linking in the Zoopla branding and key messaging. Using some influencers to amplify the campaign played another significant part of the campaign to bridge entries on Instagram and Facebook.
Of course Zoopla wanted a strong response with regards to the audience entering and engaging with the campaign, and they did. But on a deeper level, thousands of families came together to spend quality time building forts in the home. This kind of campaign doesn’t just bring in numbers but also builds brand authenticity, credibility trust and favour in the eyes of the nation.